Most Mentions
Foley & Lardner 7
Morgan & Finnegan 6
Finnegan, Henderson 4
Howrey Simon 4
Brinks Hofer 3
Fulbright & Jaworski 3
Kirkland & Ellis 3
McDermott, Will 3
Baker Botts 2
Brooks Kushman 2
Burns, Doane 2
Dickstein Shapiro 2
Donovan & Yee 2
Dorsey & Whitney 2
Fish & Neave 2
Fish & Richardson 2
Hale and Dorr 2
Howard, Philips 2
Hunton & Williams 2
Kenyon & Kenyon 2
Leopold, Petrich 2
Linklaters 2
Morrison & Foerster 2
Oblon, Spivak 2
O’Melveny & Myers 2
Proskauer Rose 2
Sidley Austin 2
Skadden 2
Stroock & Stroock 2
 

Global Guardians
Which firms represent the world's largest companies? Hint: Size doesn't always matter.

By Joan Oleck
IP Law & Business/November 2003

Large companies don't always need equally large law firms to represent them. We asked the senior IP officers at the world's largest 100 corporations, as defined by Fortune magazine, which law firms they use for IP work. Although 900-lawyer Foley & Lardner came away the winner, it just barely beat out 90-lawyer Morgan & Finnegan for the top spot. Three of the top five spots are held by IP specialty firms.

"Reports to the contrary, we're still alive in New York," says Morgan & Finnegan partner James Gould. "I'm sure the general firms like to say that we're dying, we're disappearing. . . . But, you know, I love to go to court against a general firm, beat 'em up, and win."

Still for every Morgan & Finnegan, there is a Lyon & Lyon (RIP), or Flehr Hohbach Test Albritton & Herbert–IP firms that either went out of business or were acquired. Rick Florsheim, who heads Foley & Lardner's IP department, attributes part of Foley's success at snatching up IP work to the demise of the IP boutique.

Morgan & Finnegan was named as primary IP counsel by six of the Global 100 companies: AT&T, Citigroup, Exxon Mobil, Fujitsu, Procter & Gamble, and Sumitomo. How does a tiny firm cultivate these global behemoths? Gould has three answers: Networking, networking, networking. The firm also keeps an eye out for its clients' bottom line. Morgan & Finnegan is careful not to surprise budget-conscious in-house lawyers. "We like to engage the client in strategizing the case . . . on how and why this fits into their business strategy. We like to be partners," Gould says. And the firm isn't too proud, he notes, to take on a small matter as a kind of tryout to win a company's confidence. Thinking small breeds big business.

Company Primary IP Counsel
American International Group Leydig, Voit; Proskauer Rose
AT&T Akin Gump; Cooley Godward; Morgan & Finnegan; Sidley Austin
Aviva Wildbore & Gibbons
Berkshire Hathaway Brinks Hofer; Dorsey & Whitney; Needle & Rosenberg
BMW Crowell & Moring; Howrey Simon
Cardinal Health Baker & Hostetler; Blakely Sokoloff; Brinks Hofer; Gallagher & Dawsey; Jenkens & Gilchrist; Standley & Gilcrest; Woodcock Washburn
Chevron Texaco Burns, Doane
Citigroup Fross Zelnick; Kilpatrick Stockton; Kramer Levin; Morgan & Finnegan; Skadden
ConocoPhillips Belasco, Jacobs; Conley, Rose; Hovey Williams; Ladas & Parry; Kirkland & Ellis; Madan, Mossman; Stroock & Stroock; Sidley Austin
Credit Suisse Baker Botts; Brown Raysman; Hale and Dorr; Schulte Roth
Deutsche Post Grant Spencer; Jostarndt; Linklaters; Norton Rose; Taylor Wessing
Dai-Ichi Mutual Life Insurance O’Melveny & Meyers; Coudert Brothers; HedgeJapan; Fragomen, DelRey
Deutsche Telekom Lovells; Bird & Bird; Mayer, Brown
Exxon Mobil Covington & Burling; Fulbright & Jaworski; Holland & Knight; Hunton & Williams; Morgan & Finnegan; Weil, Gotshal
Fannie Mae Collier Shannon; Dechert; Dickstein Shapiro; Fenwick & West; Foley & Lardner; O'Melveny & Myers
Fiat Barzano & Zanardo; Guzzi & Ravizza; Jacobacci & Partners; Notarbartolo & Gervasi; Studio Torta
Ford Motor Artz & Artz; Brooks Kushman; Dykema Gossett; Fish & Neave
Fortis Fish & Richardson
Fujitsu Arent Fox; Armstrong, Westerman; Greer Burns; KMZ Rosenman; Morgan & Finnegan; Morrison & Foerster; Staas & Halsey
General Electric Armstrong Teasdale; Cantor Colburn; Fay, Sharpe; Foley & Lardner; Hunton & Williams; Nixon & Vanderhye
General Motors Abelman Frayne; Brooks Kushman; Harness, Dickey; Howard, Phillips; Kirkland & Ellis; Quinn Law Group
Hewlett-Packard Finnegan, Henderson; Foley & Lardner; Fulbright & Jaworski; Gray Cary; Irell & Manella; Lee & Hayes; Thomas, Kayden; Wagner Murabito
Hitachi Antonelli, Terry; McDermott, Will; Townsend and Townsend; Squire, Sanders
Home Depot Fulbright & Jaworski; Donovan & Yee; Bereskin & Parr; Linklaters; Mijares
Hyundai Motor Lackenbach Siegel
J.P. Morgan Chase Chadbourne & Parke; Collard & Roe; Dickstein Shapiro; Goodwin Procter; Lowenstein Sandler; Skadden
Kroger Pillsbury Winthrop; Thompson Hine; Wood, Herron
Marubeni Stroock & Stroock
Mitsui Kenyon & Kenyon; Stoll, Miskin
Munich Re Group Lorenz Seidler; Wuesthoff & Wuesthoff
NEC Foley & Lardner; Sughrue Mion
Nissan Motor Foley & Lardner; Latham & Watkins; McDermott, Will
Nissho Iwai Ostrolenk, Faber
Procter & Gamble Calfee, Halter; Dinsmore & Shohl; Dorsey & Whitney; Hale and Dorr; Howrey Simon; Jones, Day; Morgan & Finnegan
Royal Ahold McNees Wallace; Meisser & Partners
Royal Dutch/Shell Group Howrey Simon; Locke Liddell; Quinn Emanuel; Slusser Wilson; Vinson & Elkins
Sears Roebuck Holland & Hart; Michael Best
Siemens Brinks Hofer; Carlson, Gaskey; Chau, Frank; Clifford Chance; Fish & Richardson; Foley & Lardner; Kirkland & Ellis; Morgan, Lewis
State Farm Insurance Cos. Baker Botts; Bryan Cave; Osler, Hoskin
Sumitomo Morgan & Finnegan; Morrison & Foerster
Target Faegre & Benson; Fish & Neave; Morrison & Foerster
Tesco Bennett Jones; Gardere Wynne
Toshiba Foley & Lardner; Finnegan, Henderson; Oblon, Spivak
Toyota Motor Burns, Doane; Finnegan, Henderson; Kenyon & Kenyon; Leopold, Petrich; McDermott, Will; Oblon, Spivak; Oliff & Berridge; Shaw Pittman
Verizon Communications Finnegan, Henderson; Howrey Simon
Vivendi Universal Arnold & Porter; Donovan & Yee; Leopold, Petrich; Mitchell, Silberberg; Proskauer Rose; Seyfarth Shaw
Volkswagen Dann Pecar; Howard, Phillips; Kerr, Russell; Kramon & Graham; Stevens Davis
Wal-Mart Stores Kirkpatrick & Lockhart; Priest & Goldstein; Venable
METHODOLOGY: For our third survey of the world’s largest companies, as defined by Fortune magazine, we decided to keep things simple. In our 2001 survey we asked them which law firms they used for patent prosecution and litigation. In last year’s survey we wanted to know the firms they used for trademark litigation and prosecution. This year we broadened our scope from 50 companies to 100 and refined our survey methods. We asked the IP chiefs at the Global 100 which firms they used for IP work. We did not differentiate between trademark, copyright, or patent work, nor did we separate prosecution from litigation. In past years if the corporation declined to respond, we’d fill in the blanks with data from court records and patent filings. This year we were more interested in the firms the companies considered their go-to firms. We have less information–only 48 companies provided us with firm names–but it’s straight from the client’s mouth.